7Eleven / NowApp

Steelhead created three animated :15sec spots for 7-Eleven that show an overview of their NOW app. Headed by Animation Director Allen Mezquida, each spot set up a humorous, fast-moving story line where the NOW app solved the main character’s dilemma. All three videos maintain a very consistent style to give the NOW app an identifiable look within the 7-Eleven brand guidelines.

The Team

Animation Director

Allen Mezquida

What We Did